Production

Aura Reklam Filmi

We captured the soft, cloud-like quality of Aura toilet paper by imagining it as something you could feel while floating among the clouds. Media Balans team was asked to find a fresh way to communicate the softness of Aura toilet paper and our creative team saw the perfect metaphor in something people often dream of but never touch: clouds. From the initial idea to the final TV commercial and social media posts, our creative team brought the concept to life with care and imagination. The result? Another standout campaign that leaves a lasting impression.