Branding

"Towards New Horizons": Media Balans Crafts the Creative Visual Identity for SAT Group’s Business Forum

Our creative team helped elevate SAT Group’s new forum to new horizons. The 7th edition of the Business Management Forum brought together leading professionals from across the fields of business, marketing, and beyond. Media Balans took the lead in crafting the forum’s full communication materials, ensuring the visual identity reflected both innovation and ambition. Inspired by “Towards new horizons” message, our designs conveyed a strong belief in the future and subtle nods to technological innovation. The visual concept was shaped by the idea of the horizon. As a symbol, the horizon evokes clarity of vision, sustainable leadership, expansive thinking, and forward-looking perspectives. It invites forum participants to step into new opportunities and manage their businesses with a broader, long-term outlook. The forum was structured around three panels, each representing a different horizon.